Rui Hong
Founder
Years in medtech innovation have taught me how to navigate the journey from concept to market-fit. My calling is not to be the founder, but my satisfaction comes from empowering those who are. Therefore, I advise, I support and I serve so you could bring your vision to life.
Ph.D., University of Pennsylvania
MBA., University of Chicago
Covidien, Boston Scientific, Philips Healthcare, Danaher
Leveraging 18+ years of industry experience, I provide strategic consulting to medtech startups, bridging the gap between technology and commercial success. My hands-on expertise includes strategic market analysis, product marketing, quality management, and market entry. I help founders identify the path forward and bring the innovations to the needed.
Service Scopes
Ideation & Concept Development
Market Analysis:
- Disease treatment regime and guideline
- Market capacity (prevalence, penetration, treatment value etc.)
Competitor Analysis:
- Current technology and solution analysis
- Competitor overview (history, presence,differentiation etc.)
Product Development Planning
- Establish project milestones and documentation standards.
- Forecast resource needs for 1-3 years.
Develop the annual operating plan and budget. - Design organization structure and advise on hiring.
- Review and approve all technical design documents.
- Facilitate procurement and clinical trial referrals.
Business Plan Advising
- Feasibility Recommendation: A preliminary go/no-go recommendation based on initial analysis.
- Target Customer: A precise definition of the primary market and end-user.
- Core Value: A clear statement of the unique benefit offered to the customer.
- Financial Outlook: A high-level projection of key financial metrics (revenue, profit, investment required).
Case Studies
Strategic Assessment for Oversea Potential
For a clinical-stage startup focusing on BPH treatment:
- Technology & Product Evaluation
- Competitive Landscape Analysis
- Strategic Feasibility & Go/No-Go Recommendation
- Project: 8-Hour Targeted Analysis
Strategic Market Entry Framework
For a midsize company entering China market
- Disease Landscape & Treatment Regimen Analysis
- End-to-End Patient Journey Mapping
- Reimbursement & Pricing Strategy Assessment
- Competitive Landscape & Positioning Analysis
- Key Stakeholder & Customer Profiling
- Data-Driven Go-to-Market Strategy & Recommendations
- Project: 70 hours (6 weeks time frame)Blood and
Ideation and Early Feasibility Validation
For an idea-stage startup exploring scheduling optimization for biopharm
- Analyze industry pain points and existing technologies
- Brainstorm and develop potential product concepts
- Develop product concept pitch
- Map decision markers and assess potential business development potential
- Conduct early validation interviews
- Form feasibility recommendation
- Project: 60 hours (8 months time frame)
Pricing:
Fee structure:
- 1/3 cash payment, 2/3 equity payment.
By us accepting a significant portion of our fee in equity, you can preserves your crucial cash flow for your innovation.
- capped fee upon scope agreement.
Your venture is bold enough. Let your concerns be about the market and innovation, not our partnership.
We don't just advise; we invest in your success.
